Alright a little backstory on this one. First thing is unless you are a fairly established beer snob you may not know that Cold Spring Brewery produces some of the most foul beverages known to man. So it was that I was out for a few drinks with friends when one of them started complaining about the 21'st Amendment beer. He made comments on how the packaging was cool and it was ten bucks so he decided to try it. Nowhere on the packaging did it proclaim that it was brewed at Cold Spring, so when he found it to be disgusting he did some research and found, to his dismay where the nasty beer had originated. I just thought this was a nice example of how package design created an ideal of quality, where none existed.
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